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Off-page Search Engine Optimization-Writing Your Article

When you start to write your articles, the first thing is to create a hard-hitting title that includes your primary keyword phrase. The importance of your article title should not be underestimated, because it is based on the title that most people will use to make the decision of whether to read it or not.

Understand that when anyone sees your article title, consciously or not they want you to answer the question Whats in it for me? and they want you to provide the answer as quickly as possible. If you dont, then they will probably never get any further than glancing at your title.

It is for this reason that many experienced article marketers recommend that you should spend up to 50% of your time creating a knock their socks off article title. In other words, boring titles are the quickest way of killing the effectiveness of even the greatest of articles. (Check out this site on how to sell a website at flipmastery.com.)

One extremely effective way of creating killer titles is to use questions. Try to come up with something like this for your own market:

Want to shed weight in 5 days? Try these Secret weight loss remedies and never feel ashamed again!
Is your partner messing around? Discover the 4 ways that you can know for sure and get rid of the doubt NOW!

Its a very simple formula a question followed by a benefit.

Another way of creating an effective title is to be a very precise about the information you are offering in your article:

Discover the 4 simple steps that net me $6739.54 every week!
Precision of this nature implies that the information has been accurately recorded, which in turn suggests that there must be some truth to what youre saying.

Write your article by following the AIDA principle, and make sure that you do so from the very first word of the title.

First, you need to attract the Attention of your reader (hence the way the titles were written as attention grabbers, pure and simple):
Next, you have to get them Interested in whatever it is you have to offer:
Third, give them good reasons why they should Desire what you offer and
Finally, tell them to take Action. (For more detailed information on flipping websites as a way to make money on the internet.)

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Off-page Search Engine Optimization-Article Marketing

The next step in your overall plan to drive a torrent of free traffic to your web site is to start writing articles for submission to free article directory sites. The reason that you should start doing this now is that article marketing is a slow burn, long-term traffic generation strategy.

Therefore, the sooner you get started, the sooner you are likely to begin to see significant numbers of visitors who are prompted to visit your site because of your articles.

We have already highlighted that keywords and keyword phrases are extremely important as far as your efforts to market your business for free are concerned.
This is especially true when you start to use article marketing. (Learn more about a great way to make money from home by flipping websites.)

Every article that you write has to be created around the keyword terms on your list that are relevant to your site, and they have to be created in such a way that those keyword terms are picked up by the search engine robots.
Until recently, the recommended method of writing articles for submission to article directory sites was to pick one of your keywords, do some research, and then write an article where you were aiming for a certain level of keyword density within that article.

You were expected to write an article of between 300 and 400 words, and a certain percentage of that article (generally somewhere between 3% and 5%) was expected to be made up of your keyword phrase.

In certain respects, things havent changed very much.

Articles of between 300 and 400 words are still the accepted norm, and you still need to use keyword terms as the central focal point of every article you create. (You’ll find great information here about how to flip websites for profit.)

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Other Methods of Getting Articles Without Writing

There are several ways to producing articles without having to write them yourself. Using a ghostwriter is one way, using private label rights articles you have bought is another option and doing an expert interview is yet a third way to compile article information.

Borrowing another writer’s article for use is yet another way to provide content for readers. Give the original author credit within the body of your article and fill in the rest with quotes from that author’s article. (For more detailed information on how to get backlinks.)

This is a can’t lose situation for everyone. You don’t need to do the writing of your article, the writer who wrote the original article gets free publicity, and the reader gets the information that they want or need. Everybody wins.

Using public domain articles that are related to your subject is yet another way. Permission from the author to use their work isn’t necessary, but letting your reader know where the content originated will keep their trust. Don’t try to pass the words off as your own.

Use survey results from a self-conducted survey as an article. This does mean you’ll have to write a little, but compiling the results and turning it into a fast article isn’t very hard or time-consuming. You can create surveys through Survey Monkey at www.surveymonkey.com .

Use government provided information. Articles written by United States Government Authors are automatically in the public domain. The government is a prolific writer - on a wide variety of topics. Visit any United States Government website, and you will be greatly surprised with the amount of information that is free for the taking. (You’ll find great information here about how to get targeted web traffic for profit.)

As you have seen, providing quality articles without writing a single word, or with just a bit of writing is possible. The information and means is there, use them.

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Off-page Search Engine Optimization-One Way Incoming Links

Okay, so that is two thirds of your link network established. The only remaining aspect of linking to deal with is the most important one, establishing one-way incoming links. We will deal with this on a step-by-step basis as we go through this report.

However, one final thing to mention is the internal linking structure of your site. While everything we have dealt with so far has concerned external links, your site must be linked together in a logical and effective way on an internal basis as well. (Learn more about a great way to make money from home by flipping websites.)

For example, you must have a site map on your homepage so that your visitors and the search engine robots can find their way around. It must be possible to reach every page of your site from the homepage in no more than three clicks, and anyone who visits an internal page of your site should be able to get back to the homepage with a single click.

In addition to the homepage, you may well have other business-critical pages on your site.

For example, if a part of your business is building a prospect mailing list (which it always should be), then you might have a name-capture or squeeze page which is designed to do nothing more than collect a visitors e-mail details.
This is an extremely important page for your business, and you should therefore have links from most of the other internal pages of your site that point at this squeeze page. This accords the maximum amount of incoming link power (or link juice as it is often known) to that page, which in turn indicates to the search engines that this is an important page. (For great information on flipping websites for making money on the internet.)

The bottom line is, links are extremely important and becoming ever more so by the day. Hence, even though this report is primarily focused on sending human visitors to your site, you should always keep links at the forefront of your mind no matter what traffic generation tactics you are thinking of using.
Beginning the free traffic landslide journey
Having made your web site search engine friendly, the next step is to start to publicize your site by telling the world what it is you do, and where you are to be found.

There are literally dozens of ways that you can do this, ranging from the ridiculous and whimsical to the highly professional and effective.
The rest of this report is going to be focused on making you aware of as many professional, effective (and free) website promotion strategies as possible, but I have not attempted to list every traffic generation strategy of which I am aware.

To do so and to explain every one of them in sufficient detail to make them usable would require a book several times longer than this one. Instead, I have focused on the traffic generation strategies that I know from my own experiences are the most effective, and have tried to explain each of them in enough depth to enable you to begin implementing them immediately.

So, if on your internet travels you come across alternative free advertising strategies that you think might work, go ahead and give them a try. However, when do so, you must ensure that you continue with the free traffic generation strategies that are already working for you, in case the new idea that you are trying out does not work.

With that slight note of caution, lets move on to begin to look at how to generate a free traffic landslide for your site in a month or less.

As far as possible, you should try to action each these steps in the order that they are set out, because not everything you read of will work at the same speed, and the ones that will take the longest are the ones that you are going to read about now.

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