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Off-page Search Engine Optimization-Video Marketing

Without any doubt, the traffic story of the last couple of years has been the boom in video marketing. In the same way that you market using articles, you create a video, submit it to one of the major networking sites like YouTube, and send traffic from that video to your site.

Another similarity with using articles to market your site is that making videos is far easier than you might imagine. Creating videos to publicize your business can be as easy or as complex as you want it to be, because effective video marketing does not depend on the quality of the video materials that youre using. What really matters is the message that your video purveys. (Learn how you can sell website to earn money from internet.)

Perhaps the most important thing about using videos to market your business is to make sure that people can find your video in the first place.

To do this is simple. All you need to do is to ensure that the title and description of the video that you upload to the networking site is targeted for your market. It doesnt really matter what is in your video as long as the accompanying information (written things like the title, description and so on) are targeted.

There are many ways that you can make videos to promote your business, and all of them will be equally effective as long as the accompanying information is carefully crafted.

For marketing purposes, you only need a video of two to three minutes duration, because beyond this, viewers will lose focus and concentration.
The simplest way of making, publishing and marketing video is to find half a dozen or so still images that can be pulled together as a video presentation, almost like a PowerPoint presentation (which is another option).

If you have a series of digital images that you can use for this purpose, you can edit them together using a program like Windows Movie Maker, Wax or ZS4 and then publish this video to the network sites. If you dont have a supply of suitable images, see what you can find here.

Alternatively, you can upload your digital images to animoto to create a 30 second video short that can be uploaded to YouTube automatically from within the site. (For great information on flipping websites for making money on the internet.)

You may be able to create a screenshot video if you can demonstrate what it is that you want your visitor to see on your computer. In this case, there is free screen shot video software available at CamStudio that will do a perfectly acceptable job for you.

However, there is no doubt that most of the people who use video networking sites like YouTube do so because they want to be entertained.
Videos that show real people doing stuff are more popular than video montages of still images or screenshot videos. For this reason, if you can create a video of this nature, it is likely to be far more popular.

However, the key to video marketing success lies in making sure that people can find your video, and this comes down to the title, description and keywords tags that you add when you upload your video.

Here is the best way of adding this information when you upload your video, using dog training as our target market, and YouTube:

The first thing to note is that the title is a keyword that we are targeting, and the description is also used to target as many keyword phrases as possible.

In addition, the first line of the description is the URL of the exact page on your site to which you want the video viewer to go after they have finished watching the video. By including the URL in this way, you create an active hyperlink that will be displayed right next to your video every time it is shown. Not only does this make it considerably easier for your video viewer to visit your site, but it also creates a one-way incoming link every time you publish a video, and video networking sites like YouTube, Google Video, Yahoo Video and Revver are sites that have already acquired very high Google Page Rank.

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Off-page Search Engine Optimization-More On Videos

As suggested when we were looking at using articles to promote your business, marketing with videos is a numbers game. The more videos you have published and the more networking sites those videos were featured on, the more traffic you will draw to your web pages.

Therefore, you should not limit yourself to uploading your video to only one networking site, irrespective of the fact that YouTube is (according to Alexa) the third most popular site on the internet. (You’ll find great information here about how to flip websites for profit.)

There are many online video viewers who prefer other sites, and it makes sense to put your video in front of these people as well as those who use YouTube.
Once your video is ready, there are a couple of sites you can use to upload the finished movie to most of the leading video networking sites.

The first resource that you want to look at is offered by TubeMogul, a place where you can mass upload your video to many of the leading network sites completely free. The site also offers many outstanding analytical tools, so it is definitely one that you should be using if youre not doing so already.

As you can see from the screenshot, TubeMogul will distribute your video to most of the leading sites (YouTube and Yahoo Video are missing from this graphic), but it does not serve every major network site. If you want to complete the picture and are willing to spend a little money (and it is very little money) then you should also look at HeySpread because there are few sites that you can distribute your video to from here that are not served by TubeMogul.

Videos are an effective way of promoting your business for free, but the secret is to make as many videos as you can and to have them published in as many places as possible. Also, while it is not necessary to try to publish a Hollywood blockbuster, what youre trying to do by publishing videos is to create one video (or many) that everyone loves. Do this, and a traffic landslide is well on the way to your site! (Learn more about a great way to make money from home by flipping websites.)

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Off-page Search Engine Optimization-Exchanging Traffic

A lot of the time, traffic exchanges get a bad press from most of the people who are actively involved in online marketing. The majority of people who are running a business online have tried traffic exchanges (when they first started out) and found that they didnt do what they hoped. Consequently, most online marketers dont take traffic exchanges seriously.
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However, most people fail with traffic exchanges because they do not use them in the correct manner. They make the mistake of trying to sell a product or service using traffic exchanges, ignoring the fact that almost no-one ever buys anything through a program of this nature. (For great information on flipping websites for making money on the internet.)

If on the other hand you adopt a different approach, traffic exchanges can be a very valuable resource for sending visitors to your site and for building your business.

The average traffic exchange program works on the basis that you have to look at someone elses webpage for 15 or 20 seconds, and in return, the traffic exchange you are working with will show your webpage to other members of the site. Hence, a traffic exchange is a very simple way of generating a guaranteed flow of visitors to your site.

However, there is no point in trying to sell something through a traffic exchange. No sane person is ever going to make the decision to buy a product or service in 15 or 20 seconds.

However, if you use a traffic exchange program to present a squeeze page that is attached to your site, then it should be easy to encourage people to sign up for your prospect mailing list. Once people have done this, you can send them product recommendations and suggestions as often as you want and this is the best way of building your business for the long term.

The secret to making this work is giving away a valuable free gift to anyone who subscribes to your mailing list from the traffic exchange program with which you are working. Very few people are going to sign up for your mailing list if all you are offering in return is a subscription to your newsletter, but if you can offer a free gift of value, then many of the people who see your traffic exchange page will subscribe. (For more detailed information on flipping websites as a way to make money on the internet.)

When you register for a traffic exchange, you do so under a particular category that then dictates that you will be shown sites from the same category and your page will be shown to other members who have registered similar interests. Thus, your advertising is targeted.

Giving away software is always a good idea it has value because most people are incapable of creating software and e-books are also a good bet.
Just make sure that whatever it is you are giving away is targeted, and you will generate traffic and add names to your prospect mailing list by using traffic exchanges in this way.

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Off-page Search Engine Optimization-Article Marketing-LSI

However, the concept of keyword density has become a little obsolete, as Google is now looking at articles in a different way based on a concept known as Latent Semantic Indexing.

Remembering that the importance of keywords to the search engine robots is that they enable them to identify the subject matter of any content materials correctly, the theory of LSI is that certain words or terms go together. For example, according to LSI theory, if you wrote an article about Microsoft then the name of Bill Gates should appear somewhere in that article. The name helps the search robot to qualify the meaning of the article, which is making the Google search algorithm far more accurate.

More and more people are beginning to write articles that are optimized for LSI. This is exactly what you should do as well. (For great information on flipping websites for making money on the internet.)

The way you do this is to write articles that contain two or three closely related keyword phrases. One of these keyword phrases should be a major keyword phrase, while one (or perhaps two, but definitely no more) minor keyword phrases are also included.

To give you an idea of how you would define major and minor keyword phrases, do a keyword search run for dog training using the free Word Tracker keyword research tool.

According to Word Tracker, there are more than 3000 people who are searching Google for dog training related information every day. The majority of these people use dog training as their search term, but all the way down this snapshot of the Word Tracker keyword list, there are plenty of daily searches.

There is no fixed number of how many searches a day you need to justify categorizing a search term as a major keyword phrase, but as an approximate rule of thumb, you can use 1% of the total searches shown at the top of the chart.

So, in this particular example, with just over 3000 searches every day, I would see any phrase with 30 searches and above as a major keyword phrase and anything below that would qualify as a minor term.

However, as youre going to use all of the keyword terms on your list at some time or another, it does not really matter how you mix and match them as long as there are a least a couple of keyword phrases in your article. It is extremely important that the article reads well too. (Learn how you can sell website to earn money from internet.)

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